Category Archives: social media campaign
Made You Look! Advertising and the New Attention Economy
By Dino Sossi https://dinosossi.wordpress.com/2020/12/19/hey-you-look-over-here-advertising-and-the-dawn-of-the-attention-economy/ Figure #1 – Taste the difference? (Bond, 2020) Why do we have advertising? Paying for content via advertisements is a relatively recent phenomenon. In his important and timely book The Attention Merchants (20106), author Tim Wu … Continue reading
Posted in addiction, advertising, attention economy, behavior, business, commercials, communications, corporate communication, corporate social responsibility, cyber policy, data, digital, ecommerce, feature, free speech, information, interactive, internet, iPhone, Jaron Lanier, Jonathan Haidt, Madison Avenue, news, Nir Eyal, online shopping, op-ed, pop culture, privacy, Silicon Valley, smartphone, social media, social media campaign, technology, television, texting, Tim Wu, Twitter, video, Walter Lippmann, web apps, writing
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Protected: Race vs. Gender? We Need to Talk About the Karen Meme
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Posted in #Karen, algorithm, Amy Cooper, behavior, camera phone, Cannes Lions, Christian Cooper, communications, Daniel Dennett, data, digital, gender, iPhone, Irami Osei-Frimpong, Karens, Kens, memes, news, op-ed, Politics, pop culture, race, racism, Richard Dawkins, smartphone, social media, social media campaign, technology, text, texting, The Selfish Gene, white nationalism, YouTube
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Sharp Tweets-Would Trump Be President Without Twitter?
By Dino Sossi (updated November 4, 2020) https://dinosossi.wordpress.com/2020/02/01/negative-repercussions-would-trump-be-president-without-twitter/ Figure #1 – “Would ya just watch the hair?” (image–University of South Australia, 2019; quote–Saturday Night Fever) You may have disliked the final results of the 2016 U.S. presidential election or even … Continue reading
Posted in #CrookedHillaryClinton, behavior, business, censorship, communications, corporate communication, dialogic space, digital, fake news, free speech, grammar, Hillary Clinton, information, internet, Joe Biden, law, news, op-ed, Politics, pop culture, privacy, rhetoric, smartphone, social media, social media campaign, technology, text, texting, Twitter, typography, U.S. Presidential Election 2016, U.S. Presidential Election 2020
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The Most Disliked a Video Can Be: Gillette’s #TheBestMenCanBe Campaign
By Dino Sossi https://dinosossi.wordpress.com/2019/06/04/the-most-disliked-a-video-can-be-examining-gillettes-thebestmencanbe-campaign/ Being edgy means being memorable. In the advertising game, this is the best you can get. Figure #1 – Looking toxic masculinity square in the face (Edmond, 2019). Increasingly brands are taking stands. This new trend … Continue reading
Why Do We Socialize Online? Four Theories
By Dino Sossi, Updated November 25, 2020 https://dinosossi.wordpress.com/2019/01/02/why-do-we-socialize-online-4-theories/ Figure #1 – If you can’t make it for cocktails, I’ll see you on Facebook (Senior & Co., n.d.) The number of people online is staggering. It was estimated that there are … Continue reading
Posted in behavior, being-in-the-world, business, communications, conversation, corporate communication, data, digital, ecommerce, education, Erving Goffman, existentialism, feature, identity, information, interactive, internet, Jean-Paul Sartre, lifeworld, Martin Heidegger, news, op-ed, Pierre Bourdieu, pop culture, presentation, shared world, social capital, social media, social media campaign, technology
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Tempest in a Pop Can: Kendall Jenner’s Pepsi Fiasco
By Dino Sossi In less than 24 hours, it was over. Figure #1 – Kendall Jenner as a star-crossed lover of Pepsi (Newbold, 2017) In possibly the worst mass media advertisement in oh so long, Pepsi made a horrific misstep … Continue reading
Posted in #ArabSpring, #BlackLivesMatterr, #OccupyWallStreet, #WomensMarch, activism, advertising, Arab Spring, business, commercials, communications, corporate communication, corporate social responsibility, Diversity, education, music, news, op-ed, Politics, pop culture, smartphone, social media, social media campaign, technology, television, texting
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Ikea, Meet Amazon. Amazon, Meet Ikea
Iconic furniture vendor is beefing up its online presence Figure #1 – Bluer than the bluest sky We have almost reached the end of 2017 and it kind of seems like Ikea just heard of Amazon. Fact is often stranger … Continue reading
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