Category Archives: ecommerce
Made You Look! Advertising and the New Attention Economy
By Dino Sossi https://dinosossi.wordpress.com/2020/12/19/hey-you-look-over-here-advertising-and-the-dawn-of-the-attention-economy/ Figure #1 – Taste the difference? (Bond, 2020) Why do we have advertising? Paying for content via advertisements is a relatively recent phenomenon. In his important and timely book The Attention Merchants (20106), author Tim Wu … Continue reading
Digital Guinea Pigs: Downplaying Online Experimentation
By Dino Sossi https://dinosossi.wordpress.com/2020/05/29/hooked-downplaying-online-experimentation/ Figure #1. Wire me in! (Graphis Competitions, 2011) Many people are surprised, even shocked, at the amount of experimentation happening in online spaces. This includes social media platforms as detailed in the video What Makes You … Continue reading
Why Do We Socialize Online? Four Theories
By Dino Sossi, Updated November 25, 2020 https://dinosossi.wordpress.com/2019/01/02/why-do-we-socialize-online-4-theories/ Figure #1 – If you can’t make it for cocktails, I’ll see you on Facebook (Senior & Co., n.d.) The number of people online is staggering. It was estimated that there are … Continue reading
Ikea, Meet Amazon. Amazon, Meet Ikea
Iconic furniture vendor is beefing up its online presence Figure #1 – Bluer than the bluest sky We have almost reached the end of 2017 and it kind of seems like Ikea just heard of Amazon. Fact is often stranger … Continue reading